Creating a fictional Motion Graphics Ad for Sport Shoes in Unreal Engine:
A Behind-the-Scenes Look
As a motion graphics geek, I was recently obsessed with creating a dynamic and engaging ad for a specific line of sports shoes. I knew I wanted to take a fresh and innovative approach to the project, so I used Unreal Engine to bring my vision to life.
The first step in my process was researching and gathering inspiration for the ad. I looked at a variety of motion graphics ads, sports videos, and shoe commercials to get a sense of what had been done before and to find new and exciting ideas that I could incorporate into my project.
Once I had a clear idea of what I wanted to create, I began to set up the assets for the ad. I used a fantastic 3D scanned model from Digify ( link: https://skfb.ly/QZo9 ) I then imported these assets into Unreal Engine and began to create the animation and visual effects.
One of the key challenges in this project was to create a sense of movement and energy in the ad. To achieve this, I used a SideFX Houdini to create a variety of techniques, including fluid simulation, dynamic lighting, and finally camera movement.
The final step in my process was to render and export the ad. I used Unreal Engine's powerful rendering capabilities to produce a high-quality video optimised for various mediums.
Overall, creating a motion graphics ad for sports shoes in Unreal Engine was a challenging and rewarding experience. By combining my skills in 3D modeling, animation, and motion graphics, I was able to produce an ad that was dynamic and hopefully engaging.